Price Lists

Note: This feature is exclusive to Pro and Advanced account subscribers.

Price Lists allow you to define specific products offered for sale and their prices in relation to your photographs. You can create any number of price lists and assign them selectively to galleries or individual photos. With multiple price lists you can charge different amounts for different types of work. For example, you can have a special "at cost" price list and assign it to your family photos, while setting higher prices to your "for profit" work.

The process for creating, defining, and implementing price lists are as follows:

If you are ready to begin selling, please go direct to Creating and Managing Price Lists


Price list overview

When you add a new price list, it will be pre-populated with popularly sold products fulfilled by Zenfolio’s partner labs with prices already set. You can easily remove and/or add more products offered by our partners and change the pricing formula to suit your selling needs.  Some products include additional services, such as frames, mounting, or coating. You also have the option of creating a blank price list which will allow you to start from scratch and to pick and choose which products that will be offered for sale and to determine your pricing. 

Using a pricing formula you can quickly price all products offered for sale using a combination of a fixed and percentage markup.

If you prefer to set prices directly, you can override the formula. In that case you will specify the final selling price, and the calculated profit will be shown, or specify the desired net profit, and the final selling price will be calculated.

In addition to specifying prices for prints, you can specify prices for additional services, such as framing, mounting, coating, etc.

Price lists also allow you to configure which additional options are available to your customers during the checkout. You can choose whether your customers can change cropping, color conversion, or select color correction. For example, if you always crop your photos perfectly for print sizes offered for sale, you would not allow your customers to change cropping.

After creating price lists you will need to assign them to galleries or photos. Price lists can be "inherited" by nested items from their parent groups or galleries for extra convenience, and you can also override price list assignment. For example, you can assign one master price list to the "root" level, which will apply to all of your galleries, but override the prices for special selection of your most successful photos.

When visitors to your galleries click the Buy button, they will see products offered for sale as specified in the price list assigned to the selected gallery or photograph.

Also please see this tutorial video on setting up Price Lists: