Note: This feature is exclusive to Pro and Advanced account subscribers. The service fees given below may differ from your actual service fees. Please go to Settings > Selling > Service Fees for a list of your actual Service Fees.

Please see this link for the service fees for our current subscription plans.

**Service Fees**

In addition to the subscription fee, there is a service fee charged when selling products through your site.

When selling Partner Vendor Fulfilled products, the service fee is calculated based on the total amount that the client pays for all of the vendor fulfilled products in the order.

For Digital Download products and Self Fulfilled products, the service fee is based on the total amount paid by the client minus the sales tax. For Self Fulfilled products, the shipping fee is included in the service fee calculation.

For fee information, please see the Selling Guide.

Example Service fee amounts by Product Type based on a 7% service fee structure.

Product |
Base Price |
Selling Price |
Gross Profit |
Service Fee |

8x10 print |
$1.99 |
$10.00 |
$8.01 |
$0.99 |

Digital Download |
N/A |
$60.00 |
$60.00 |
$5.94 |

Self Fulfilled Product |
N/A |
$25.00 |
$25.00 |
2.48* |

*plus service fee for the Shipping charge (Self Fulfilled products only).

**Setting Prices**

Using a **formula **you can quickly price all products offered for sale using a combination of a fixed and percentage markups. Or you can set the prices **manually**. This can be done when you are editing the price list for **Products, Prices, and Currencies**.

Zenfolio offers a built-in formula function to markup items by a percentage plus the base price. The selling price can combine a fixed mark-up and a percentage over the base price. The formula is used to quickly set the selling price for all items in your price list. You can also specify an option to round the prices to make them look more appealing. You can choose to round up to the nearest $1.00, $0.99, $0.95 or not to round up at all.

The base price is the cost of a product charged by fulfillment partner and cannot be changed. Specifying the fixed markup and/or the percentage markup sets the final selling price.

*Selling Price = Base Price Fixed Markup % Over Base*

The **examples** below illustrate how the pricing with formula works.

**Example 1:**

If the formula is set to have Fixed Markup of $9 and 200% added to the base lab cost of the product (rounded up to the nearest $1), it would look like this in the formula:

When applied to an example product with a $.19 base lab cost, it would set the Selling Price of the product to $5. Minus the $.50 service fee, the profit that the photographer would make from the product would be $4.31.

Here is what that would look like in the price list.

**Example 2:**

If the formula is set to have Fixed Markup of $14 and 200% added to the base lab cost of the product (rounded up to the nearest $1), it would look like this in the formula:

When applied to an example product with a $1.99 base lab cost, it would set the Selling Price of the product to $20. Minus the $1.98 service fee, the profit that the photographer would make from the product would be $16.03.

Here is what that would look like in the price list.

Note: You can **override** the formula at any time by typing directly into the **Profit** or **Selling Price** fields.

**Setting Product Prices using a Formula**

- In the Dashboard, select
**Selling**from the Main Menu. - Under Selling click
**Price Lists.** - Click the name of the price list you would like to edit.
- Select the product category, whose formula you wish to change.
- Click
**Pricing**next to the category of products you would like to edit.Note: You need to edit formulas for each category of products separately

- Type a dollar amount into the
**Fixed Markup field**and / or a percentage amount into the**% over base price**field. - Click the
**Rounding**option you would like. Experiment with steps 5 to 6 until you are satisfied. - Click
**Apply**. - Check the box for
**Use Formula**for each product in the current category that you wish to use the formula. - Click
**Save**or**Save & Assign**

## Manually Setting Prices for Frames and other Finishing and Mounting Options

- If you have any Framing and Mounting services, select the
**Finishing and Mounting**tab. - Select the vendor partner, which contains the product whose formula you wish to change.
- Click
**Pricing Formula**next to the category of products you would like to edit.Note: You need to edit formulas for each category of products separately

- Type a dollar amount into the
**Fixed Markup field**and / or a percentage amount into the**% over base price**field. - Click the
**Rounding**option you would like. Experiment with steps 5 to 6 until you are satisfied. - Click
**Apply**. - Check the box for
**Use Formula**for each product in the current category that you wish to use the formula. - Click
**Save**and your prices will update immediately.

Now that you have set your prices you may want to:

- Set Defined Shipping Cost and Order Minimum (Advanced plan subscribers only)
- Quick Shop Products
- Customizing shopping cart

If not, the last step is to assign your price lists to your photos.

**Setting Product Prices Manually**

- In the Dashboard, select
**SELLING**from the Main Menu. - Under
**Selling**, click**Price Lists.** - Click the name of the price list you would like to edit.

- Choose the currency tab where your products are located.
- Select the Product Category that contains the product you would like to edit.
- Select the vendor partner that is fulfilling the product whose prices you wish to change.
- For the items you would like to edit, uncheck the box for
**Use Formula**on the far right. - Type a dollar amount in the
**Profit**field and the Selling Price field will be updated immediately. Or, type a dollar amount in the**Selling Price**field and the Profit field will be updated immediately.

## Manually Setting Prices for Frames and other Finishing and Mounting Options

- If you have any Framing and Mounting services, select the
**Finishing and Mounting**tab. - Select the vendor partner, which contains the product whose prices you wish to change.
- Check the box next to the Finishing or Mounting Option you would like to offer for sale.

Check the box next to the specific print sizes to make the Finishing/Mounting option available for the selected print size. - For the items you would like to edit, uncheck the box for
**Use Formula**on the far right. - Type a dollar amount in the
**Profit**field and the Selling Price field will be updated immediately. Or, type a dollar amount in the**Selling Price**field and the Profit field will be updated immediately.

After making all of the desired changes to the Price List, make sure to **Save** the Price List before exiting. Alternatively, you can click **Save & Assign** to save the changes to the Price List then assign it to a Group or Gallery.

Now that you have set your prices you may want to:

- Set Defined Shipping Cost and Order Minimum (Advanced plan subscribers only)
- Quick Shop Products
- Customizing shopping cart

If not, the last step is to assign your price lists to your photos.